Who do jobseekers turn to when the market picks up?
Job boards with initiative will thrive in niche areas By engaging with social media and being malleable enough to embrace change (not just technological) sector-specific sites can develop fantastic communities, attracted by real-time, visual information. Any decent job board is run by people who understand their community ò€“ yes, community! Job boards with content and services to offer aside from just jobs will attract candidates, even passive ones.Recruitment agencies should evolve Traditional recruitment consultancies will continue to provide a service provided they a) work in partnership with innovative job boards and b) act more as ò€˜consultanciesò€™ than body-shops and learn to attract the passive jobseeker, not people theyò€™ve pulled from generic ò€˜talent poolsò€™. The days of mainstream recruitment agencies with average recruiting staff and poor propositions based mainly on reduced fees, are dead.
Social media Social media is a brilliant channel for attracting talent to the main hub. It is not, in itself, a viable recruitment tool, for whilst the engagement is clearly transparent and authentic it remains too difficult to police. Social media is also hugely time-consuming and this is one channel that cannot afford to be attacked half-heartedly.
In-house recruitment 2010 will see the [re]-birth of the in-house recruiter. SMEò€™s & corporate businesses will pay big bucks to experienced talent attractors, give them a budget and allow them to get on with it. A successful in-house recruiter will need to use all above mentioned talent-attraction channels for different purposes. However, without question the most obvious ROI will come from niche job boards. Provided they are not just a reactive space on the web job boards provide the best guarantee/cost ratio.
Simon Lewis | Editor | Only Marketing Jobs